Take the next step in your journey at Inspira Financial. You will help businesses and individuals thrive today, tomorrow, and into retirement. Become part of a company that is people centric and client obsessed in every interaction; a community of forward-thinking individuals focused on driving results to deliver our mission with an unwavering commitment to integrity. Join us as we strengthen and simplify the health and wealth journey – relentlessly pursuing better outcomes for all.

Don’t meet every single requirement? Here at Inspira Financial, we believe there is no “perfect” candidate and want to encourage applying even if all the requirements listed aren’t met. Our goal is to build an authentic workplace by valuing diversity in our candidates. We work to ensure that our team reflects the diversity of the businesses and clients we serve. We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that champions career development, Inspira Financial is the place for you! We look forward to receiving your application! Check out this Inspira Financial video to learn more about our company!

HOW YOU WILL SOAR:

This role is responsible for maximizing the corporate brand image, elevating internal and external communications, enhancing content and digital marketing, and advancing marketing operations. They will improve the effectiveness of client growth, engagement, retention, and loyalty initiatives to drive revenue and exceed growth objectives. This key leadership role will involve managing and optimizing cross-functional teams, fostering creativity, and driving innovative marketing strategies to elevate our brand. The Managing Director, Marketing will report to the Chief Marketing Officer in the Marketing department.

Duties & Responsibilities:

Strategic Leadership:

• Develop and execute comprehensive marketing strategies aligned with company goals and objectives.
• Drive initiatives to enhance brand positioning, market share, and client engagement.
• Collaborate with executive and senior leadership to align marketing strategies with overall business strategy.
• Evaluate new advertising, agency, and marketing technology partners.

Team Management:

• Provide leadership and direction to the entire marketing team as well as direct teams, which include marketing and communications, marketing operations, digital marketing/MarTech, and marketing operations.
• Foster a collaborative, forward-thinking, and results-driven culture within the marketing department and beyond.
• Set clear performance expectations, conduct regular evaluations, and provide professional development opportunities.

Digital Marketing/Marketing Technology:

• Day-to-day leadership of media and agency partners.
• Oversee digital marketing initiatives, including online advertising, SEO, SEM, social media, and email marketing.
• Stay abreast of industry trends and emerging technologies to implement innovative marketing solutions.
• Collaborate with the IT team to optimize marketing technology tools and platforms.

Brand and Communications:

• Develop and implement a cohesive brand strategy that resonates with the target audience.
• Manage PR activities, ensuring positive media coverage and maintaining strong relationships with media outlets.
• Oversee internal communications strategies to enhance employee engagement and alignment with company values.

Marketing Technology & Analytics:

• Articulate the future state of how we want marketing to function at Inspira, including how we work (operations), how to best take advantage of technology capabilities (platform and data), and how our marketing capabilities evolve in-line with marketing strategy.
• Monitor and analyze marketing performance metrics to make data-driven decisions.
• Enhance platforms to support efficient and scalable processes for reporting and analytics, asset management, and testing.
• Partner with technology, product, data science, and operations teams.

Marketing Operations

• Establish a marketing operating model, using technology and data, to optimize for growth, scale, and flexibility, supporting multiple business units and products, channel partners (brokers, TPAs, recordkeepers, insurance companies, and others), direct clients, and account holders.
• Develop and manage the marketing budget, ensuring effective allocation of resources for maximum ROI.
• Develop resourcing and capacity and project management models to help us prioritize investments and resources to drive the marketing transformation program forward.

IF YOU HAVE SOME OR ALL OF THE FOLLOWING, APPLY:

• 15+ years of experience across marketing, digital marketing, and marketing technology

• Master’s degree in marketing, business, analytics, or technology or MBA

• 6+ years of leadership experience

• Experience in B2B2C marketing preferred, B2B marketing experience required

• Experience in financial services, wealth management, or employee benefits industry

• Proven experience as a senior marketing leader, preferably in a managerial role.

• Demonstrated success in developing and implementing effective marketing strategies.

• Experience leading more than one area of B2B marketing with proven success.

• Effective storyteller with senior leadership and executive audiences, contextualizing the problem statements, the vision, the work, and influencing/shaping the thinking of others at senior level and above

• Excellent leadership and team management skills. with the ability to influence internally and externally to creative opportunities for the company

• Ability to be viewed as a collaborative and influential leader

• Creative and data driven mindset to ensure efforts are bold, relevant and reach desired audiences

• Analytical mindset with the ability to interpret and leverage data for decision-making.

• Experience working in a sale-led organization

• Proven experience with growth: achievement of leads, sales, awareness, retention, and sales, membership growth, retention, and profitability goals

• Ability to articulate a strategic vision to stakeholders and generates options to determine the most effective implementation approach

• Operates with an ownership mindset, proactively identify problems, and engage the right people to understand and creatively solve them

• Ability to analyze competitive environment to support and improve communications, sales efforts, and market presence

Inspira Financial provides health, wealth, retirement, and benefits solutions that strengthen and simplify the health and wealth journey. With more than 7 million clients, representing over $62 billion in assets, Inspira works with thousands of employers, plan sponsors, recordkeepers, TPAs, and other institutional partners — helping the people they care about plan, save, and invest for a brighter future. Inspira relentlessly pursues better outcomes for all with our automatic rollover services, health savings accounts, emergency savings funds, custody services, and more. Learn more at inspirafinancial.com.

We have been recognized for our remarkable growth on lists such as Crain’s Fast 50 and Inc. 5000, and for our outstanding workplace culture and benefits with Built In’s 2023 Best Places to Work and Gallagher’s 2022 Best-In-Class Employer awards.

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